The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.
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Political polls provide good fodder, but what degree of prominence should right-wing media organisations give to results that run counter to the direction they want the election and the country to go?
Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.
At an event hosted by the Advertising Association, Credos survey data showed improved trust in the ad industry despite a lingering sense of scepticism about advertising.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
Paula Vennells’ fall from grace offers some important insight for brand owners, particularly in how we handle bad news.
From ‘wally with the brolly’ to reactions to the national service proposal, newspapers are doing a fine job highlighting the absurdity of the government — whatever their political leaning.
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Omar Oakes and Nick Manning discuss the recent ANA report into principal-based media and much more.
A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.