Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
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The UK’s prime minister might have changed, but the Right wing’s parochial and narrow obsessions have stayed the same.
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Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?
Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.
Advertisers have a responsibility to support trusted, quality sources of information as fake news becomes more easily accessible.
| Maria Iu
The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.
Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group’s head of performance marketing and CRM.