Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?
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Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.
Advertisers have a responsibility to support trusted, quality sources of information as fake news becomes more easily accessible.
| Maria Iu
The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.
Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group’s head of performance marketing and CRM.
Some of us may feel like Miles Bennell, screaming at strangers that someone’s after us. But it doesn’t have to be this way. It’s time to redefine what and who the ad industry is.
A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.
| Maria Iu
A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.