This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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Channel 4 has unveiled an immersive multimedia campaign for its new cyber thriller series The Undeclared War.
As ITV partners with Twitter: ‘Who sups with the devil should have a long spoon’…
The opening episode of Love Island series 8 received an average of more than two million viewers last night, according to overnight figures.
BBC One’s live coverage of The Platinum Party at the Palace on Saturday gained an average of 11.21 million viewers, according to BARB overnight figures.
Are advertisers and brands falling out of love with Love Island?
As Tim Davie prepares to shutter BBC4 and CBBC, has the DG selected the wrong targets, asks Stephen Arnell.
Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
With the targeting capabilities available now, a less blunt media strategy can be more effective.