More Tv articles

It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.

It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.

Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.

The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.

Marketers want to spend more money on TV but are finding it increasingly more difficult to justify it within their companies, the Future of TV Advertising Global conference heard today.

It’s a tremendous opportunity, but there are inherent trading risks that come with buying World Cup in the run-up to Christmas.

Crackd, the “no-egg egg” substitute, leveraged mobile data to target vegan audiences and outperform competitors in its biggest multimedia campaign.

BARB released a list of the most-watched programmes on TV sets across all linear and streaming services in October 2021.

Co-op and ITV have announced a live ad break to help tackle food poverty and waste in the UK.