New research from TV marketing body Thinkbox shows that BBC TV viewing among 16-34 year olds declined by -18% between March and May, while overall BBC TV viewing was down -8%.
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There is a commendable rise recently of media companies trying out new business ideas, writes Raymond Snoddy – but the tricky thing about innovation is that it doesn’t always work.
As the UK wins more gold medals in Rio, Sky Media’s Duncan Wynn makes his pitch for getting brands involved with sport.
The summer of sport continued to dominate the ratings in July, with the football and tennis really pulling in the viewers.
Many journalists view Trump as a high-risk demagogue – but is that a good enough excuse for them to throw their best-practice textbooks out of the window, asks Raymond Snoddy
In advertising, viewability and attention are far too often confused. It’s time to set the record straight, writes Thinkbox’s Matt Hill
Will withholding the names and images of terrorists from TV and newspapers have any real impact in the age of social media, asks Raymond Snoddy
Today sees the launch of the next wave of Mediatel’s Connected Screens research, providing data from across the Connected marketplace for the period January – June 2016.
Looking at playback data shows that we’ve been hoarding some TV programmes for up to eight years, discovers BARB’s Joe Lewis. Does certain content never get old or are we just nostalgic?
Advertisers need to make television work better for viewers, writes TVSquared’s Calum Smeaton