Ewan Douglas, Agency Principal – Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster’s future offering.
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UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
Speaking at Future TV Advertising Forum Manchester, ITV’s business development director reveals what we can expect to see from ITV’s advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.
The CEOs of all three companies will sit on a single panel on the first morning of the event, chaired by Mediatel’s editor at large, Dominic Mills.
The option to block the ads will be available across over 140 channels on Sky and Virgin Media TV platforms, including Sky Sports.
Channel 4 has today confirmed that Leeds will be the location of its new national HQ while Bristol and Glasgow will be home to its two new creative hubs.
September was a good month for Channel 4, with the free to air broadcaster improving revenues by 12% year on year.
Mediatel reports back from ITV’s Palooza – where a new ‘scaled-up’ business case was made with plenty of celebrity and glitter.
Why is the new Doctor Who such a hit and what can a 55 year old show tell us about the current direction of broadcasting? Research The Media’s Richard Marks investigates.
Traditional broadcasters have had their work cut out defending their businesses from the rising tide of streaming services, but according to a leading media and tech analyst, it’s a battle they most likely won’t win.