More Tv articles

Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.

C4 latest commissioning seems to be more focussed on grabbing headlines and “giving the people what they want” than making change.

Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.

There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?

TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?

For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.

Channel 4 has launched a multimedia campaign celebrating 83 regional Pride events around the UK.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Woo, an ITV-backed media proposition, has launched an identity and its first content series on adult website OnlyFans.

Broadcasters searching for an answer to Netflix’s Squid Game reality show need look no further.