Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
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Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy – and investors and policy makers should honour this fact.
The top job at the Beeb can only go to a masochist in search of full-time flagellation, writes Stephen Arnell. So who is likely to throw their hat in the ring?
The Tory onslaught against the BBC is more than an attempt at cultural vandalism, writes Ray Snoddy – it’s just plain nuts.
From the sceptical to the positive, Dominic Mills offers different interpretations of ITV’s recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.
Raymond Snoddy asks if the Government’s push for de-criminalisation of the BBC licence fee is motivated by malice or rational analysis.
Advertisers need to take several actions in order to close their own coverage gap and ensure success in the age of media fragmentation, warms Ebiquity.
Channel 4 has promoted chief commercial officer Jonathan Allan into the newly expanded chief operating officer position, replacing Keith Underwood.
Channel 4 has appointed Sophie Lloyd to the newly created role of branded entertainment & creative leader, poaching her from creative agency Mother.
Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.