Wattbike has reported a surge in indoor bike sales and is now embarking on a three-month ad campaign on broadcast TV, video-on-demand and digital channels.
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Broadcast owners will find themselves pushing on an open door if they choose to grasp this exciting revenue growth opportunity, writes Jason Brownlee.
Nationwide is funding a three-part series of films on ITV to educate audiences on how to “green-ify” their homes.
How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit, writes the SVP global partnerships at Samba TV
The trio of suspended employees involve a finance executive and an assistant as well as CEO Jakob Nielsen, Mediatel News understands.
Sky has launched a streaming TV product, Sky Glass, today so users can get Sky TV over wifi for the first time.
ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.
WarnerMedia’s streaming platform HBO Max plans to triple its reach to 190 territories in five years.
Tim Pearson is departing as managing director of Sky Media UK, Mediatel News can reveal.
Millions tuned in to Channel 4 last night as The Great British Bake Off returned to screens with twelve bakers back in the tent cooking up mini rolls, malt loaf and gravity-defying signature bakes.