European advertisers can now access Samsung Ads’ video inventory programmatically via any preferred DSP after Samsung Ads Europe opened up the brand’s AVOD service, Samsung TV Plus.
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ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year
Dominic Mills gets to grips with the industry’s green agenda before reviewing more Christmas ads
Ray Snoddy urges subscription on demand services to come in from the cold and help support the need for reliable viewing data
ITV’s CEO, Carolyn McCall has predicted an annual rise in advertising revenues for the final quarter of 2020.
The amount of time “gamers” spend playing games across Samsung TVs in the UK, France, Italy, Germany and Spain has grown by 21% since January this year, according to a new report from Samsung Ads Europe.
What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.
Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.
Matt Hill, Thinkbox’s research and planning director, looks at whether advertising’s future is short form.
Following Lord Moore’s decision not to put himself forward for the Chairman’s role, things are finally looking up for the BBC, says Ray Snoddy