London & Partners, the business growth and destination agency, has launched a £2m multichannel campaign to attract more UK-based visitors to the capital.
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Partner content: Minai Bui addresses four issues around the future of connected TV.
This beats average consolidated viewing figures for all completed previous series, including the most successful series in 2019.
The first match of the UEFA Women’s Euros last night attracted an average audience of 2.69 million viewers, according to overnight BARB figures.
TV data allows agencies to better understand customers’ behaviours, motivations and desires.
As the annual TV festival approaches, Arnell explains how the more things change, the more things stay the same.
Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack.
UK regulator Ofcom has said it will review the time and frequency of TV ad breaks, with results expected later this year.
Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.