ITV is launching its own addressable advertising platform to give advertisers “complete control” over the buying of campaigns across the broadcaster’s VOD service, ITV Hub.
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There is nothing more depressing or dull than Hollywood luvvies talking about the creative process, writes Dominic Mills.
Channel 4’s February revenues are up 4.4% year-on-year, according to the latest agency estimates.
Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google…but is the industry deluding itself?
The partnership covers both targeted linear and video on demand TV advertising and details of the roll-out were revealed at the Connected TV World Summit in London.
This week Apple announced the launch of its own TV streaming service – here, industry bosses share what they think of the news and what it could mean for the future of online video.
The Global TV Group, founded in 2013, is an informal grouping of TV broadcasters, sales houses and trade bodies in Europe, the USA, Canada, Australia and Latin America. To date it consists of 14 industry associations.
According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
From the changing types of advertiser using it, to the new competition threatening its existence, Dominic Mills charts the evolution of commercial television.
Further efforts from media owners to work collaboratively with one another may create more problems than it solves, PHD Media’s chief strategy officer has said this week.