As Tim Davie prepares to shutter BBC4 and CBBC, has the DG selected the wrong targets, asks Stephen Arnell.
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Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?
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With the targeting capabilities available now, a less blunt media strategy can be more effective.
The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.
Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.
As Channel 4 and Sky announce their new slates, will familiarity breed contempt?
How can brands navigate a festive World Cup and capitalise on a big year in sport?
Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.
BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..
