The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.
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Marketers want to spend more money on TV but are finding it increasingly more difficult to justify it within their companies, the Future of TV Advertising Global conference heard today.
It’s a tremendous opportunity, but there are inherent trading risks that come with buying World Cup in the run-up to Christmas.
Crackd, the “no-egg egg” substitute, leveraged mobile data to target vegan audiences and outperform competitors in its biggest multimedia campaign.
BARB released a list of the most-watched programmes on TV sets across all linear and streaming services in October 2021.
Co-op and ITV have announced a live ad break to help tackle food poverty and waste in the UK.
ITV’s annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.
BARB’s latest viewing data found Netflix reaches one third of people aged over four on a weekly basis.
The finale of series 12 of The Great British Bake Off attracted a peak of over 7 million viewers, with Channel 4 claiming it was its highest-rating commission this year.
ITV has launched a new enterprise ITV Adlabs to streamline its digital and commercial offering.