From ferocious video streaming wars to dwindling trust in advertising, or the growth of commercial radio to the BBC’s annus horribilis, Ray Snoddy reviews a year in media.
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In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous future.
The inflating cost of TV advertising means agencies and their clients need to start looking at how they can build fame through new media, Starcom’s executive head of strategy said this week.
Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: “We have to… unlearn digital reliance where there has arguably been over-investment.”
Mediatel shares exclusive new consumer data on SVOD pricing strategies, unveiled at Future of TV Advertising Global.
The story of four-year-old Jack Williment-Barr is a perfect symbol of what a serious local newspaper can do when that story is then amplified across the media – and how social media remains a double edged sword.
To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.
Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?
In terms of scale, the site will be on a par with Britain’s current largest studios. Pinewood houses 18 stages, while Shepperton has 15.