Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.
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Nielsen has expanded deduplication of CTV audiences to include new smart TV models.
Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.
The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.
ISBA has launched the third phase of Origin, its cross-media measurement initiative, which aims to move the project from concept to build stage.
Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.
Tesco and Channel 4 discuss how TV can translate to brand growth.
Former CEO likens the Government to an “excitable estate agent” and discusses potential bids by ITV, Sky and the BBC.
Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.
The evening capped off a ratings win for the BBC on Saturday overall as the UK achieved its best Eurovision result in two decades.