In her new role, Carley will lead the association’s TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape.
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Andre Rickerby, CMO at Moonpig, explains why the online card retailer is choosing to move its budget into digital, having built its business through TV.
According to the latest agency estimates, ITV’s October revenues are down -5.2% with total revenues having dropped from £133m to £126m year-on-year.
The best option would be to introduce means testing so that the elderly who really need a free licence fee get it, writes Ray Snoddy
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Ewan Douglas, Agency Principal – Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster’s future offering.
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
Speaking at Future TV Advertising Forum Manchester, ITV’s business development director reveals what we can expect to see from ITV’s advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.
The CEOs of all three companies will sit on a single panel on the first morning of the event, chaired by Mediatel’s editor at large, Dominic Mills.
The option to block the ads will be available across over 140 channels on Sky and Virgin Media TV platforms, including Sky Sports.