What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.
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Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.
Matt Hill, Thinkbox’s research and planning director, looks at whether advertising’s future is short form.
Following Lord Moore’s decision not to put himself forward for the Chairman’s role, things are finally looking up for the BBC, says Ray Snoddy
Partner content: Now that CTV advertising is shifting towards becoming normal, we need to make sure that we continue to build on the great foundations that have been laid, writes PubMatic’s Ali Shabbir Syed.
Almost a year after it was first announced, ITV’s premium advanced advertising platform, Planet V, has today been formally launched to the market.
Television advertising helps brands to be perceived as more popular and successful, according to research commissioned by Thinkbox
Comscore has partnered with Samba TV to harness ACR-based viewing insights from Smart TVs to demonstrate ad exposure and match that against business outcomes like purchase behaviour.
Ray Snoddy runs through the numbers published in the BBC’s Annual Report and what it means for the future of the public service broadcaster.
ITV has launched Studio 55 Ventures – a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.