More Tv articles

Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.

Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.

Pura, an eco-friendly baby brand, has released its first TV ad via the Sky Zero Footprint Fund.

Creating a TV market duopoly will weaken advertisers’ trading stances and the output of our marketing efforts, writes BT’s media manager.

As TalkTV prepares to launch, is there room in the market for two ‘anti-woke’ news channels, asks Stephen Arnell.

A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Can Sky whether the loss of ‘Game of Thrones’ as it looks to a future without exclusive HBO content, asks Stephen Arnell.

TV ad pricing in February rose above pre-pandemic levels for both ITV and Channel 4, latest figures show.

The retailer John Lewis benefitted from a ‘response halo’ by going heavy and early.

A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.