The reach of linear TV and contextual relevance of advanced TV offers a highly cost effective opportunity for advertisers, Unilever’s global media operations director has said.
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Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.
84% of European marketers expect to spend more on VOD, addressable TV, connected TV, programmatic TV, TV everywhere and audience-based linear TV in 2021.
The Insights 2020 report by AudienceProject found that traditional weekly television viewing has declined in all countries, with the exception of Finland.
Samsung TV Plus is to become the first third party publisher partner of ITV’s Planet V as of early 2021.
More than a third of advertisers are planning to invest more in radio during 2021, according to new research.
Partner content: John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change.
The CEO of Thinkbox reflects on its biggest success this year and considers how TV’s adspend recovery might shape up.
Channel 4’s ambition to transform itself into a digital public service broadcaster took a step forward last week with the the launch of its Future4 strategy.
After Channel 5’s Maria Kyriacou opened this week’s VLV Autumn Conference, Ray Snoddy assesses its place in the corridors of public service broadcasting