How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit, writes the SVP global partnerships at Samba TV
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The trio of suspended employees involve a finance executive and an assistant as well as CEO Jakob Nielsen, Mediatel News understands.
Sky has launched a streaming TV product, Sky Glass, today so users can get Sky TV over wifi for the first time.
ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.
WarnerMedia’s streaming platform HBO Max plans to triple its reach to 190 territories in five years.
Tim Pearson is departing as managing director of Sky Media UK, Mediatel News can reveal.
Millions tuned in to Channel 4 last night as The Great British Bake Off returned to screens with twelve bakers back in the tent cooking up mini rolls, malt loaf and gravity-defying signature bakes.
Media agency Goodstuff has seen a significant change in how so-called DTC businesses approach media
Deep Bagchee will lead the company’s future strategy across all of its digital products and services and will join later this year.
A huge 9 million people watched British tennis star Emma Raducanu win the US Open Final on Channel 4 on Saturday.