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The streaming company has struck similar deals in the US.

Preview Distillery utilises AI and machine learning, and is fully automated.

TV is considered the most representative, while radio showed the strongest improvement, a new study found.

Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.

The digital ad giant has reportedly been working on the OS since the pandemic as it looks to compete with Google, Amazon and Roku.

The director of research and planning is leaving the TV marketing body after a decade.

In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.

Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.

The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.

Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.