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A new survey by the World Federation of Advertisers has found that despite sponsorships making up 11% of a brand’s marketing budget, very few feel “very confident” about its return on investment.

Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?

UKTV will launch a “masterbrand” to bring together its free-to-air channels and free streaming service.

Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.

GB News’ commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.

Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.

Digital is responsible for causing a sea change in advertising towards the need to prove impact and effectiveness now that we can better measure it, argued Nick Manning on a recent episode of the podcast.

Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.

Effectiveness is about understanding what’s working — but current industry approaches aren’t, warns the WFA’s media services director.

The Attention Council’s CEO Andy Brown’s recent column on attention prompted several responses from media research leaders.