More Tv articles

On the Beach and KFC’s sponsorships of ITV programmes resulted in the most positive effects when combined with regular TV spot advertising. 

AVOD revenue growth is expected to outpace SVOD, though at a slower rate than previously expected, due to slower than expected rollouts of hybrid AVOD-SVOD platforms.

Channel 4 has awarded £100k in airtime to five black-owned businesses, plus production of a TV ad and six months of tailored marketing and business support with Lloyds Bank and DOES.

Kantar’s Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar’s Media Reactions 2023 report.

Barb, the industry’s TV audience measurement body, will take over governance responsibility for CFlight in January 2024.

TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.

Thinkbox CEO Lindsey Clay couldn’t disagree more with the idea that this year’s Edinburgh TV Festival does not bode well for the future of British TV. The biggest challenge TV has is that there’s so much to watch.

Jack Benjamin and Ella Sagar record this episode on the first day back at school, or work, for many after a summer break, with their analysis on the industry’s biggest stories.

Stephen Arnell offers his reactions to some of the biggest announcements and goings-on at last month’s Edinburgh TV Festival, and explains why it doesn’t appear to bode all that well for the future of British TV.

Let’s fix the broken business model of streaming to ensure that creativity and commerciality can thrive together and entertain us with the best content possible.