More Tv articles

The 2024 edition will return to Kings Place on 10-11 December.

The Guardian’s regional and international sales director shares her advice for someone to get into sales and her first media lunch.

As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.

All the latest from Cannes Lions with The Media Leader team on the ground.

Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.

The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.

TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one. 

The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.

Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector’s leading researchers.