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CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.

Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.

The US, UK and Canada are forecast to generate nearly half the world’s total revenue for TV series and movies on free, ad-supported TV channels by the end of the decade.

More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over. 

The UK TV market may — overnight — have a new ad-supported VOD platform with the scale and quality to challenge UK broadcasters.

At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.

We are entering the age of “reaggregation” of media data in the coming years, a Sky Media event has heard, with online media companies able to “mark their own homework without validating at all”.

Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.

Living circumstances might be “more likely” to indicate purchase preferences than age demographics, new research has found.

Media strategists need to plan for distraction and use visual and auditory attention together.