Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.
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The culture secretary should be reminded that perception of bias is not the same as the real thing.
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.
TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.
The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be “winning the argument”, but there lies a danger within, writes the editor-in-chief.
Videonet powered by The Media Leader will be delivered to bulletin subscribers every Thursday at midday from next week.
Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.
Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.
Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.
It is understood that the telecoms group is seeking €2-3bn.