Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.
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The BBC is encumbered by scandals over Israel-Gaza war coverage and scathing criticism from Conservatives. Can it endure another 15 months?
The inaugural Top 50 Women Gamechangers in TV has been revealed.
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Analysis: Is Netflix still the high-growth tech stock that changed our expectations of TV and the power of subscriptions over ads?