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Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.

We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.

Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.

Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.

Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector. 

Analysis: The broadcaster increased its share of linear channels by 5%.

An ITV drama has now propelled one of the country’s biggest miscarriages of justice back into the spotlight.

In an excerpt from a new book, How Do We Pay for the BBC After 2027?, Roger Parry argues for a new charter to fund the Beeb with a direct grant from central taxation.

Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.

Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?