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In a study spanning 15 years, Channel 4 also found broadcast sponsorship improved all key ad performance metrics.

The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?

RTL Group’s adtech unit Smartclip has promoted Gloria Eichner to chief product officer and created three new vice-president roles in a significant expansion of its leadership team.

Revenue dipped 2% in 2023 to £4.26bn.

Barb has promoted its research operations director to chief operations officer to ensure the TV measurement company makes progress on its strategic priorities.

Host Ella Sagar, editor-in-chief Omar Oakes and reporter Jack Benjamin also examine topics including Origin, ITV’s BritBox sale and February’s box office.

As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.

NBCUniversal’s VP of partnerships shares what it was like accepting her job two weeks after having a baby and the biggest turning point in her career.

ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.

SVOD has reached a saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.