More Tv articles

The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.

SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.

Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.

Nearly three-quarters of consumers are “unwilling” to pay extra to opt out of advertising on Amazon Prime Video, according to new research. 

The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.

Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.

Marketing academics may be disputing the TV buyer’s rule of three concept, but they have much to learn from each other.

Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.

Headcount will reduce by 18% as the broadcaster plans to leave Horseferry Road HQ as part of new five-year strategy.

Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.