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Advertisers need to “lean in” more to the cross-measurement project, according to the trade body’s director-general.

Mark Marshall argued that cost-mitigation efforts are holding back media owners and brands, but broadcasters still have work to do to better demonstrate value to advertisers.

Broadcasters are looking to challenge tech platforms by measuring outcomes.

ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.

For my last column as editor-in-chief, I’d like to sign off with a celebration of those that best demonstrated The Media Leader’s values of disruption, inclusion, courage and excellence this year.

The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.

It’s a big question. But The Media Leader went there. Here’s what some of our industry’s luminaries have to say…

The company’s EMEA ad sales chief said collaboration is needed to ensure money isn’t going from TV to elsewhere.

The company has created two main divisions, with linear TV in one and the other housing streaming, studios and HBO properties.

Commercial radio has been performing strongly, but it has hit back at two major BBC developments.