Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.
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| Maria Iu
Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.
The BBC Gladiators has been a relative success. Perhaps the reboot movement will be what brings generations back together in front of the television screen.
Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.
While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.
The independent commercial radio station has launched a campaign across TV, OOH and social.
The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.