More Tv articles

ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.

A panel at The Future of Media Manchester considered the need for TV to lean further in to data and performance to be more competitive for media budgets.

For small businesses, AI opens the door to omnichannel strategies that incorporate TV and the prospect of using machine learning to develop media plans for regional audiences. This could reshape media mix modelling by making location a central pillar.

Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.

At Amazon’s London upfronts event on Wednesday, the retail and streaming giant revealed Prime Video’s UK audience reach, new ad formats and investment in live sport.

The international ad sales chief on presenting TV as a convergent opportunity and his former footballing life.

The Springfield cats and dogs debacle was an unchecked rumour that spread far and wide. As the presidential election campaign heads into the final stretch, US media has a responsibility to counter these kinds of unverified stories.

Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.

Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.

FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers.