More Tv articles

Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.

The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.

Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.

This will be the first election when we have blatantly politically biased TV channels. How Ofcom handles due impartiality this year is certain to be picked apart by the industry.

Event at RNCM takes place three weeks ahead of London conference.

IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.  

You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.

The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.