“People primarily like to watch television about their own communities,” David Abraham told The Media Leader when pressed about whether Channel 4’s remit needs to change to compete with streaming giants.
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Our indie film sector risks being muscled out of the limelight — unless we get smart about seeking alternative funding, writes the founder and executive producer of Euras Films.
From online safety, to HFSS, from gambling regulation to data privacy, industry leaders share their thoughts on what the incoming government should prioritise for the media industry.
A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.
Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers.
With Rishi Sunak calling for an election on 4 July, leaders have urged the outgoing parliament to move swiftly on bills related to the industry.
Former Warner Bros Discovery executive Priya Dogra will join next month.
Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.