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There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives. ITV saw… Continue reading ITV Advertising Outlook From Merrill Lynch

Multichannel television now reaches more than half of UK homes, according to the most recent figures from the Independent Television Commission (now incorporated into the communications regulator Ofcom). The Q3 2003 report, released just before Christmas, shows that multichannel TV is now received by 51.2% of all homes, up from 49.8% in Q2 (see INSIGHTanalysis:… Continue reading INSIGHTanalysis: More Than Half Of UK Receives Multichannel TV

Multichannel television now reaches more than half of UK homes, according to the most recent figures from the Independent Television Commission (now incorporated into the communications regulator Ofcom).The Q3 2003 report, released just before Christmas, shows that multichannel TV is now received by 51.2% of all homes, up from 49.8% in Q2. The penetration of… Continue reading Multi-Channel Television Statistics Q3 2003

Digital television is beginning to make headway in the Asia Pacific region with more than 10 million subscribers signed up by the end of 2003, according to a new report from Informa Media Group. The Far East has, until now, been slow to join the digital crusade but a large TV viewing population and the… Continue reading Asia-Pacific Primed For Digital Take-Off

Interest in interactive television (iTV) formats from programmers, advertisers and viewers, is growing quietly but steadily, according to a new study of the US market from BrightLine Partners. The report says that this trend continued throughout 2003 and iTV now finds itself firmly in the TV advertising equation for advertisers and programmers. A rise in… Continue reading US Sees Growing Adoption Of Interactive TV Advertising

Sales of digital TV set-top boxes will rise by 39% to a record 50.3 million units in 2004, according to the latest research from Strategy Analytics. This follows the recovery in demand seen during 2003, when sales will reach 36 million units, an increase of 28%. Strategy Analytics says that key growth areas in 2004… Continue reading Global Digital TV Set-Top Box Sales To Hit 122m By 2008

The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services. The latest figures released by the BBC show that the growth of digital television has been driven by the success of… Continue reading Digital TV Now In More Than Half Of UK Households

High-definition television (HDTV) is beginning to cast off its reputation as a niche technology and almost one-in-six US adults say that they plan to get a compliant set. According to Ipsos Reid, the proportion of Americans who are somewhat or very likely to get HDTV has increased from 10% to 15% in the past year.… Continue reading TV Viewers Enter High Definition Era

October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003

The increasing popularity of Freeview amongst upmarket viewers is beginning to have an effect on the UK’s main terrestrial channels, which have seen their share of lucrative ABC1 adult audiences decline. The recently launched digital terrestrial television service, which offers 30 channels for a one-off payment of around £60, is believed to be attracting large… Continue reading Freeview Tempts Upmarket Viewers From Terrestrial