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There appears to be no improvement in ITV advertising levels on the horizon, according to Morgan Stanley analysts, with September looking unlikely to provide the previously-anticipated pick-up in trading. At a broadcasting conference held by Morgan Stanley, a major UK media buyer told analysts that his firm sees no sign of recovery in September, with… Continue reading Morgan Stanley Downgrades ITV Forecasts

The importance of television to the younger age groups is beginning to diminish in the US, according to Parks Associates’ Electronic Living @ Home research. The survey shows that TV’s significance decreases steadily toward the younger demographic, with internet access and personal computing becoming increasingly prevalent for these groups. “Perhaps most surprising is how obviously… Continue reading TV Viewing Loses Importance For The Young, Finds US Survey

While Carlton and Granada go to greater and greater lengths to push through their long-awaited merger, analysts have warned that the second half of 2003 is likely to bring only ‘minimal’ growth for UK TV advertising. Further down the line, there are fears that PVRs could lead to greater fragmentation in the TV industry. A… Continue reading INSIGHTanalysis: Broadcasting Chiefs Look To The Future

Consumer uptake of high-definition televison (HDTV) has so far failed to match expectations but there is evidence of widespread awareness and signs that affluent consumers, in particular, will help to drive growth. A new survey from Leichtman Research Group (LRG) has revealed that only 4% of US consumers are HDTV owners. Until now, HD-enabled televisions… Continue reading High Earners Drawn To HDTV

Despite an overwhelming amount of hype surrounding its launch at the end of the nineties, interactive TV has been slow getting out of the blocks. However, after a number of false starts the medium is slowly finding its way into the marketing mix and Nigel Gwilliam, e-commerce and new media consultant at the IPA, is… Continue reading NewsLine Column: A Crucial Year For Interactive TV

The UK’s terrestrial TV channels saw their combined revenues increase by 6.1% year on year during April, as the conclusion of the war in Iraq signalled and end to extended news programming and a return to normal scheduling.It was relative new kid on the terrestrial block, Five, which experienced the biggest year on year increase.… Continue reading TV Market Round-Up – April 2003

Digital terrestrial TV service, Freeview, is helping to convert more and more people from analogue to digital, with new figures showing that the service is now available in 1.6 million households. Research commissioned by the BBC and Dixons shows that Freeview has sold over 800,000 adapters since its launch in October, bringing the total number… Continue reading Freeview Hits 1.6m Box Sales

US broadcast television revenues showed no year on year growth in the first quarter, according to a Television Bureau of Advertising (TVB) analysis of TNS Media Intelligence/CMR data. Given that last year’s Q1 contained a boost to spend from the Olympics and political campaigning, the lack of growth is to be expected. The one exception… Continue reading US Broadcast TV Sees Flat Revenues In Q1

Between sixty and seventy percent of television advertisements are being screened out by viewers who own personal video recorders (PVRs), according to equipment manufacturer TiVo. This statistic will reinforce worries in the TV industry that the widespread adoption of PVR technology will pose a major threat to the fundamental economics of the broadcasting sector. Since… Continue reading Ad Avoidance As High As 80% For PVR Users

Share of viewing in non-terrestrial homes hit 22.8% in the first quarter of this year, a record figure for one quarter, according to data from the IPA‘s Trends In Television report. The trends data show ITV1’s share levelling out slightly after a period of steady decline; it stood at 24.0% in Q1 2003, up from… Continue reading Non-Terrestrial Viewing Hits Record 22.8% In Q1, Finds IPA