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The rising uptake of personal video recorders (PVRs) such as Sky Plus and TiVo could transform the media planning and buying process, even by as early as 2006, according to new research carried out by media agency PHD. The ongoing study into the effect of PVRs suggests that viewers’ ability to skip commercial breaks could… Continue reading PVRs Could Transform The Media Planning Process

Lehman Brothers has upgraded its earnings forecast for BSkyB in anticipation of a good set of first-half results next month. Analysts are particularly impressed by recent take-up of Sky’s PVR box, Sky+, and expect the company to announce an additional 90,000 subscriptions to the service in its first-half results on 11th February. The increase in… Continue reading Sky+ Sales Expected To Be Strong In BSkyB Interims

ITV is investing in its interactive television capabilities by appointing Eckoh Technologies to provide interactive telephony services for the channel. Eckoh is one of Europe’s largest speech application service providers. Eckoh offers technology that will build on ITV’s existing interactive elements in programmes including This Morning, CITV and Ant And Dec’s Saturday Night Takeaway. Eckoh… Continue reading ITV Builds Interactive TV Platform With Eckoh Deal

ITV’s commercial airtime revenues will barely grow during 2004, as its share of TV advertising dips from 51% to 50%, according to new a forward-looking report from Billetts Media Consulting. Billetts says that ITV’s revenues will rise by a meagre 0.3% in 2004, whilst multi-channel advertising jumps by 11.0% year on year. As a result,… Continue reading ITV Revenues To Remain Flat In 2004, Says Billetts

The number of worldwide cable TV subscribers increased last year but the rate of growth was the slowest in over a decade. Operators are banking on new services to encourage greater uptake in 2004. In-Stat/MDR claims that annual cable TV subscriber growth was tracking around 3% in 2003, despite a 22% increase in digital subscriptions.… Continue reading Cable TV Looks To Capitalise On New Opportunities

Mobile data is driving further growth in the mobile market in Western Europe, with consumers taking up ever more sophisticated applications. A report from the Yankee Group has forecast continued growth in wireless data revenue as consumers move beyond text messaging to using data content services and applications. It estimates that mobile service revenue will… Continue reading Data Services To Boost Mobile Market

The Government’s plans to switch off the analogue television signal by the proposed 2010 deadline have been boosted by news that sales of integrated digital TVs are set to double or triple this year. More than half of the UK population now receives multi-channel television either through Sky Digital, cable or the recently launched Freeview… Continue reading Digital Television Sales To Soar, Says Report

ITV saw revenue increase by a solid 1.4% year on year during November to more than £175 million, with its coverage of the Rugby World Cup attracting a significant amount of attention from advertisers.The latest industry estimates show that the high-profile sporting event provided a welcome pre-Christmas boost to the channel, which secured foreign exchange… Continue reading Television Market Round-Up – November 2003

The Government has announced that the impending analogue switch off and the subsequent move towards digital television will form a central part of the wide-ranging review of the BBC’s ten year charter. Culture Secretary, Tessa Jowell, said the public debate on the future of the BBC would examine the “vital” role played by the Corporation… Continue reading BBC Charter Review Will Focus On Digital Television

Despite wide-ranging efforts to publicise interactive services, the majority of Americans are blissfully unaware of the full potential of iTV, according to a new survey from Ipsos-Insight. The report claims that 50% of US adults have heard of iTV, which allows users to access information, buy products or play games on their TV sets, but… Continue reading Consumers Largely Ignorant About iTV Services, Says Report