More Tv articles

One in five digital households in the UK takes free-to-air services, according to the latest figures from the Independent Television Commission (ITC). Over the last six months, the uptake of free-to-air (FTA) digital services – including FTA satellite – has accounted for 60% of the growth of the UK’s digital TV (DTV) market, according to… Continue reading One In Five UK Digital Homes Receives Free-To-Air Services

Live Premiership football matches could return to ITV and the BBC for the first time in over a decade as the Premier League announces major changes to the way it sells its main media rights package. BSkyB has enjoyed a monopoly on live top-level English football since it first secured the broadcast rights to Premiership… Continue reading TV Giants Battle For Live Premiership Football Rights

Despite a lukewarm reception from consumers, European companies have high hopes for t-commerce and expect to expand their use of television for commerce, according to a report on eMarketer. A survey from Accenture has shown that t-commerce remains a minority activity but a significant proportion of executives are enthusiastic about the technology and plan to… Continue reading Marketers Tuning In To Television Commerce

Patricia Hodgson, chief executive of the Independent Television Commission, claims the BBC’s decision to launch a free satellite service will have a profound effect on the broadcasting landscape. Speaking at the IEA conference in London yesterday, Hodgson described the Corporation’s decision to end its conditional access deal with BSkyB and begin transmitting its channels unencrypted… Continue reading BBC Satellite Service Will Transform Digital Broadcasting

The success of digital terrestrial television (DTT) service, Freeview, should not impact too heavily on BSkyB’s pay-TV satellite business, as the demographic profiles of the customers of the two platforms are notably different, according to analysts at Merrill Lynch. Freeview currently attracts a significantly older customer profile than Sky, with almost three quarters of Freeview… Continue reading Freeview Success Should Not Hurt Sky, Says Merrill Lynch

New Broadcasting Minister, Lord McIntosh, claims the switch to digital TV will be a “win-win” situation, but has admitted the Government is unclear on the potential uses for the analogue spectrum. Speaking at yesterday’s Westminster Media Forum, McIntosh defended plans to go ahead with with the conversion to digital TV by the current 2006/2010 deadline,… Continue reading Government Undecided On Future Of Analogue TV Spectrum

There appears to be no improvement in ITV advertising levels on the horizon, according to Morgan Stanley analysts, with September looking unlikely to provide the previously-anticipated pick-up in trading. At a broadcasting conference held by Morgan Stanley, a major UK media buyer told analysts that his firm sees no sign of recovery in September, with… Continue reading Morgan Stanley Downgrades ITV Forecasts

The importance of television to the younger age groups is beginning to diminish in the US, according to Parks Associates’ Electronic Living @ Home research. The survey shows that TV’s significance decreases steadily toward the younger demographic, with internet access and personal computing becoming increasingly prevalent for these groups. “Perhaps most surprising is how obviously… Continue reading TV Viewing Loses Importance For The Young, Finds US Survey

While Carlton and Granada go to greater and greater lengths to push through their long-awaited merger, analysts have warned that the second half of 2003 is likely to bring only ‘minimal’ growth for UK TV advertising. Further down the line, there are fears that PVRs could lead to greater fragmentation in the TV industry. A… Continue reading INSIGHTanalysis: Broadcasting Chiefs Look To The Future

Consumer uptake of high-definition televison (HDTV) has so far failed to match expectations but there is evidence of widespread awareness and signs that affluent consumers, in particular, will help to drive growth. A new survey from Leichtman Research Group (LRG) has revealed that only 4% of US consumers are HDTV owners. Until now, HD-enabled televisions… Continue reading High Earners Drawn To HDTV