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ITV revenues are set to show positive growth for the rest of the year, bar a predicted dip in December, according to the latest forecasts from media buying agency Carat. July is expected turn in a growth of 3.7%, whilst August jumps up to 6.3% higher than the same month in 2002. Growth is then… Continue reading ITV Revenues Look Positive For Remainder Of 2002, Say Carat TV Forecasts

The UK’s predominant pay-TV company, BSkyB has declared its intention to build on its 6.1 million subscriber base and deliver services to every household in the country. Bouyed by yesterday’s announcement of a 20% increase in revenues for the last financial year (see BSkyB Results Beat Expectations With 6.1m Customers Now Signed), Tony Ball, chief… Continue reading BSkyB Sees No Limits In The Race For Subscribers

Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research. The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets

The number of households in the United States with digital video recorders (DVRs) is set to rise from the the current customer base of approximately 1 million to 15 million in 2007. However the Leichtman Research Group, which has produced a new report on the digital video marketplace, downplays the impact of the new technology… Continue reading DVRs Yet To Capture The Public Imagination

US radio advertising revenues are expected to rise by 3.0%-4.0% in Q2 2002 and by 8.0%-10.0% in Q3, boosted by comparisons with the post 11 September period of last year, according to analysts at Merrill Lynch. The broker says that July radio spend started strongly, with the beginning of the month showing high single-digit growth,… Continue reading US Radio And TV Revenues Showing Pick-Up

Television is set to lead the way in the UK advertising market’s recovery in 2002, with a growth of 2.5% forecast by Zenith Media. Newspapers are expected to be weak this year, dragged down by a poor national market. In 2003, radio is predicted to be the strongest medium, posting a 4.5% growth. Zenith Media… Continue reading TV To Lead UK Ad Recovery In 2002, Say Zenith Media Forecasts

Revenues from advertising on interactive television will increase by an average annual rate of 114% in the US over the next three years, according to TRACE strategies, a Boston-based research firm. In a report issued this week, TRACE projects that interactive TV advertising will be worth $2.1 billion in 2005, equivalent to 6.3% of total… Continue reading Interactive TV To Strike It Rich Stateside

Analysis of TV revenue figures for May show that year on year, revenue across all the terrestrial channels showed signs of recovery, rising 10.5%. The exception to the rule was GMTV, which saw a fall in its revenues of 16.5% compared to May 2001. The best increase in percentage terms was at Channel 5, where… Continue reading TV Market Round-Up – May 2002

The failure of ITV Digital has had dramatic effects on the likelihood of hitting Government’s target of 95% penetration of digital television (DTT) by 2010, with penetration now only expected to reach 59.3% by that time, according to new forecasts from Merrill Lynch. Even in its previous set of forecasts, the broker only expected DTV… Continue reading BSkyB’s Lead In UK Pay-TV Market Extends – Merrill Lynch Long-Term Forecasts

The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – July 2002