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ITV’s commercial airtime revenues will barely grow during 2004, as its share of TV advertising dips from 51% to 50%, according to new a forward-looking report from Billetts Media Consulting. Billetts says that ITV’s revenues will rise by a meagre 0.3% in 2004, whilst multi-channel advertising jumps by 11.0% year on year. As a result,… Continue reading ITV Revenues To Remain Flat In 2004, Says Billetts

The number of worldwide cable TV subscribers increased last year but the rate of growth was the slowest in over a decade. Operators are banking on new services to encourage greater uptake in 2004. In-Stat/MDR claims that annual cable TV subscriber growth was tracking around 3% in 2003, despite a 22% increase in digital subscriptions.… Continue reading Cable TV Looks To Capitalise On New Opportunities

Mobile data is driving further growth in the mobile market in Western Europe, with consumers taking up ever more sophisticated applications. A report from the Yankee Group has forecast continued growth in wireless data revenue as consumers move beyond text messaging to using data content services and applications. It estimates that mobile service revenue will… Continue reading Data Services To Boost Mobile Market

The Government’s plans to switch off the analogue television signal by the proposed 2010 deadline have been boosted by news that sales of integrated digital TVs are set to double or triple this year. More than half of the UK population now receives multi-channel television either through Sky Digital, cable or the recently launched Freeview… Continue reading Digital Television Sales To Soar, Says Report

ITV saw revenue increase by a solid 1.4% year on year during November to more than £175 million, with its coverage of the Rugby World Cup attracting a significant amount of attention from advertisers.The latest industry estimates show that the high-profile sporting event provided a welcome pre-Christmas boost to the channel, which secured foreign exchange… Continue reading Television Market Round-Up – November 2003

The Government has announced that the impending analogue switch off and the subsequent move towards digital television will form a central part of the wide-ranging review of the BBC’s ten year charter. Culture Secretary, Tessa Jowell, said the public debate on the future of the BBC would examine the “vital” role played by the Corporation… Continue reading BBC Charter Review Will Focus On Digital Television

Despite wide-ranging efforts to publicise interactive services, the majority of Americans are blissfully unaware of the full potential of iTV, according to a new survey from Ipsos-Insight. The report claims that 50% of US adults have heard of iTV, which allows users to access information, buy products or play games on their TV sets, but… Continue reading Consumers Largely Ignorant About iTV Services, Says Report

There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives. ITV saw… Continue reading ITV Advertising Outlook From Merrill Lynch

Multichannel television now reaches more than half of UK homes, according to the most recent figures from the Independent Television Commission (now incorporated into the communications regulator Ofcom).The Q3 2003 report, released just before Christmas, shows that multichannel TV is now received by 51.2% of all homes, up from 49.8% in Q2. The penetration of… Continue reading Multi-Channel Television Statistics Q3 2003

Multichannel television now reaches more than half of UK homes, according to the most recent figures from the Independent Television Commission (now incorporated into the communications regulator Ofcom). The Q3 2003 report, released just before Christmas, shows that multichannel TV is now received by 51.2% of all homes, up from 49.8% in Q2 (see INSIGHTanalysis:… Continue reading INSIGHTanalysis: More Than Half Of UK Receives Multichannel TV