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Advertising conditions in the UK are beginning to improve, with ITV’s revenues showing some stable growth for the first time in many months (see Outlook Improves For ITV Advertising) and the year now predicted by the Advertising Association (AA) to show positive overall growth. In revised figures the AA is now expecting 2002 to turn… Continue reading UK Media Outlook From Merrill Lynch

ITV advertising revenues for July and August are continuing to look strong, after a boost in spending received by the Network during the World Cup last month (see Forecasts). With the recovery holding out for the foreseeable future, analysts at Merrill Lynch are upgrading their outlook for Carlton Communications and Granada. The broker is now… Continue reading Outlook Improves For ITV Advertising

The development of digital terrestrial television (DTT) has been hampered by substandard marketing, lukewarm government support and poor targeting of services, according to a new report from the Yankee Group. Nonethess, the study, entitled ITV Update, Part 1:DTT Down, But Is It Out?, is essentially optimistic about the future of the medium. The report concentrates… Continue reading DTT To Learn From Setbacks, Says Yankee Group

By 2006, Germany will have overtaken the UK to become Europe’s most profitable digital pay-TV market, according to business information company, Datamonitor. The UK market was rated the most valuable in Europe last year, bringing in $3.5 billion in revenues. By contrast, the preponderance of free to air channels and licence free public funded channels… Continue reading Germany Set To Take Digital Crown

The switch-off of the analogue television signal throughout European countries is unlikely to occur before 2015, later than the 2010 target that many governments are hoping to achieve, according to analysts at Lehman Brothers. In a new report on the European digital terrestrial television (DTT) market, the broker says that take-up of the platform will… Continue reading European Analogue TV Switch-Off Unlikely Before 2015

The number of digital cable TV subscribers in France increased by 30% in a year, according to the country’s organisation of cable operators, Aform. Figures show that at the end of March this year, there were 710,000 people viewing digital television via cable. Meanwhile, cable internet subscriptions had reached 210,000, a rise of 40% year… Continue reading French Turning On To Cable, Says Research

The successful bid by the BBC led coalition for the DTT licences formerly held by ITV Digital could mark a watershed in UK broadcasting, according to analysts at Lehman Brothers. The Independent Television Commission (ITC) yesterday awarded the available multiplex licences to the BBC, Crown Castle and BSkyB consortium. The three organisations are set to… Continue reading BBC/BSkyB To Reap Fruits Of DTT Victory, Says Lehman Brothers

Video game platforms are set to experience rapid growth in the coming years according to a report by Screen Digest for the European Leisure Software Publishers Association (ELSPA). The study entitled Wireless, Interactive TV & Online Gaming claims that iTV, mobile and multiplayer console games will energise the home entertainment sector and bring about a… Continue reading Bright Future Predicted For Gaming Platforms

Take-up of digital TV has increased by 10% in the UK during the past year, according to a survey conducted by MORI on behalf of the Department for Culture, Media and Sport. Approximately 40% of UK households now have access to digital television, up from 30% last year. Moreover, the report found that 71% of… Continue reading Digital TV Take-Up On The Increase, Says Report

The requirements of the viewing public should be a prime consideration for digital terrestrial television licence bidders. So says a report by market research group, Taylor Nelson Sofres (TNS), which provides food for thought to those parties applying to take over the DTT multiplexes vacated by ITV Digital earlier this year. The research, carried out… Continue reading DTT Providers Warned To Listen To Viewers