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Paramount+ sees double-digit user growth amid flat Q1 for SVOD

Paramount+ sees double-digit user growth amid flat Q1 for SVOD

03 Jun 2025 | Jack Benjamin

However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.

Netflix now accounts for a fifth of content on major streaming platforms
Netflix now accounts for a fifth of content on major streaming platforms
29 May 2025 | Maria Iu
‘We’ve evolved’: Netflix to start rolling out in-house ad suite to EMEA next week
‘We’ve evolved’: Netflix to start rolling out in-house ad suite to EMEA next week
15 May 2025 | Jack Benjamin
UK streaming subscribers embrace ad tiers across Disney+, Netflix and Prime Video
UK streaming subscribers embrace ad tiers across Disney+, Netflix and Prime Video
24 Apr 2025 | Jack Benjamin
UK ’emblematic’ of Netflix’s approach to global programming
UK ’emblematic’ of Netflix’s approach to global programming
23 Apr 2025 | Jack Benjamin
Lessons from Adolescence: Think big and buy British
Lessons from Adolescence: Think big and buy British
03 Apr 2025 | Nick Manning

‘Making us easy to buy’: Netflix expands programmatic offering in EMEA

24 Feb 2025 | Jack Benjamin

Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.

Netflix thinks your binge habits are more important than subscriber count

13 Feb 2025 | Virginie Chesnais

Netflix’s shift to focus on engagement suggests that long-term success depends much more on how subscribers are reacting to ads rather than simply how many those ads reach. 

Ad tier growth slows as total SVOD market stagnates

03 Feb 2025 | Maria Iu

A total of 20m UK homes had access to an SVOD service in Q4 2024, a marginal dip from the previous quarter. Ad tiers for Netflix and Amazon grew slightly last quarter, and there is still room for more, according to Barb.

A third of streaming subscribers chose ad-supported tiers in Q4

29 Jan 2025 | Jack Benjamin

The latest Kantar Entertainment on Demand report found that Amazon Prime Video had the highest share of new paying subscribers during Q4.

Live programming drives growth at Netflix as attention shifts to adtech

22 Jan 2025 | Jack Benjamin

Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.

Netflix to launch in-house adtech stack in US in April

13 Dec 2024 | Jack Benjamin

Netflix’s EMEA advertising VP said the streaming giant wants to ‘pioneer’ streaming advertising, explaining that the in-house adtech will give the company more flexibility to bring innovative solutions to market.

Total UK SVOD subs stay flat as ad tier users grow at pace

13 Nov 2024 | Jack Benjamin

According to Barb’s latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.

Netflix’s ad tier hits 70m users as it rolls out in-house adtech in Canada

12 Nov 2024 | Jack Benjamin

In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.

Netflix eyes bigger role in digital water-cooler chat with Moments

29 Oct 2024 | Jack Benjamin

Analysis: The introduction of a clipping and sharing feature looks to capture a larger share of the social media conversation that has sprung up around the fandom of Netflix shows.

Netflix CEO: ‘Work still ahead of us’ to improve ad offering

18 Oct 2024 | Jack Benjamin

Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.

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Blockbusting summer of films

10 Jun 2025

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