How do you measure reach, frequency and performance when your audience is everywhere? The opportunity now is not just to fix measurement but to rethink it — from the ground up.

The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.

The new offer lets viewers watch up to four games simultaneously on the same screen. The underlying technology combines multiple live feeds into a single video output stream while maintaining individual audio tracks.

The New Zealand broadcaster is claiming a significant step forward in campaign management and ad monetisation for total TV by making it possible to extend already-sold linear broadcast campaigns into its TVNZ+ streaming service at scale. The “digital extension spots” come with typical linear controls.

By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.

Creators and brands have taken different approaches to content on YouTube and one is clearly beating the other. Here are some steps brands can take to get a PB on the platform. 

Live sport from Sky Media can be accessed via a private marketplace for the first time as part of a wider ramp-up in programmatic capabilities in a landmark development in collaboration with The Trade Desk.

AdManager is designed to compete directly with global tech platforms, with one of the prizes the centralised budgets usually missed by TV. RTL AdAlliance’s Nicole Haman shares the details with The Media Leader.

Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.

The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.