Too many people in the media are guilty of taking local newspapers for granted, Says Raymond Snoddy – but the local press is always with us and has admirably stood out from the crowd in recent weeks.
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By 2018, the Online TV and Video Forecasts report states that 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported) – more than three times the number in 2010.
The news follows details of the iPlayer’s evolution announced by director general Tony Hall, in which he described a ‘next generation’ platform that would act as the ‘front door to the BBC’.
Peter Houston, founder of Flipping Pages Media, investigates the reasons behind the growing backlash against a format that was touted earlier in the year as the saviour of the marketing business.
Speaking at the IPA’s Eff Fest on Tuesday, the chief creative officer of The Portas Agency said imagination and creativity are key if brands to are to survive the “consumer evolution”.
Advertisers, agencies and publishers will be able to record how many people, by age and gender, are seeing their ad across TV and online – both combined, or exclusively across either platform.
The first day in a fresh week of TV brought a new episode of Crimewatch (9pm) to BBC One and due to the unprecedented amount of media coverage, helped double its audience compared to recent efforts.
Language, whether we like it or not, changes all the time. The word ‘newspaper’ is no exception, which is why we are starting to use a new term these days. Here, Rufus Olins, CEO, Newsworks, explains the shift to ‘newsbrands’…
The latest Global AdView Pulse report from Nielsen has revealed marketers are continuing to slowly increase their global ad spending – but the UK is down on last year.
Over one in three Millennials watch mostly online video and no broadcast TV, according to research from the New York Times.