More Uk articles

The number of top US companies launching online advertising campaigns rose by 6% year on year in 2002, according to figures from Nielsen//NetRatings. The survey shows that 286 of the Fortune 500 advertisers – the top 500 companies by revenue – used the internet for a marketing campaign during the course of the year. This… Continue reading Fortune 500 Companies Increase Online Advertising Spend

In today’s cluttered media landscape the possibility of advertising overload is increasing and ad-weary consumers appear to be going to greater lengths to avoid the constant stream of marketing messages. However, new research from the RAB reveals that ad avoidance for radio is lower than for any other medium.The Radio Days 3 study into radio… Continue reading Feature: Consumers Stay Switched On For Radio Ads

UK market research growth slowed in the second half of 2002 as ad hoc business declined, according to Merrill Lynch. Nevertheless, the broker is still expecting a 2.5% growth for the full year. Moving into 2003, growth is expected to remain positive – at around 2.5% again – despite increasing pressure on ad hoc business.… Continue reading UK Market Research Growth Slows, But Remains Positive

The BBC’s viewing figures took an unexpected dive last night after it lost transmission during peak-time evening viewing.Million of viewers in South and Central London were left with blank screens after BBC1 and BBC2 went off-air just after 9.30pm, due to a power failure at the Crystal Palace transmitter in South London. BBC1 was back… Continue reading BBC Black-Out Causes Viewing Figures To Dip

Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing. The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the… Continue reading Research Predicts Rise In New Media Spend During 2003

Venture capitalists are believed to be circling around Carlton and Granada, assessing the prospect of making a bid for the ITV partners ahead of their planned £2.6bn merger.It is understood that the former head of Channel Five, David Elstein, has been discussing the possibility of a take-over bid with a consortium of VC firms. However,… Continue reading Venture Capitalists Eye Carlton And Granada

The newspaper industry was forced to take stock last year as belt tightening and consolidation acted as a brake on spending. Nonetheless, the market appears to have bottomed out and a new set of press forecasts identifies some reasons for optimism in 2003. Overview The events of September 11 undoubtedly accentuated the slowdown in the… Continue reading Newspaper Market To Stabilise In 2003, Says Billetts

More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion.Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year.FMCG companies spent… Continue reading More Than £3.5bn Spent On TV Advertising Last Year

The youth market has been categorised in to eight new sub-brands designed to help advertisers to reach this increasingly lucrative audience.New research from brand consultancy, The Webb Partnership, shows that there are approximately 6.8 million 10 to 18 year-olds living in the UK, with a value of £101 billion to UK businesses.The study claims that… Continue reading Marketers To Target New Teen Sub-Brands

Future Publishing is extending its Edge magazine brand with the launch of a one-off special designed to capitalise on the growing popularity of computer games consoles.The Retro special will consist of 148 pages containing anecdotes and self-contained overviews of the creation of what Future claims is “the most seminal video games in existence”.Retro is targeted… Continue reading Future Publishing Launches Gaming Spin-Off Magazine