Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media.Also On MediaTel Insight Today…UK Digital TV Penetration Could Overtake Internet, Says ITCDigital television penetration is on target to exceed internet penetration in the UK if current growth… Continue reading MediaTel Insight: Global Advertising To Grow 4.5% In 2003
Entertainment and media companies are driving the growth in outdoor advertising and now account for one fifth of the sector’s total revenue, according to new research due to be published by Concord. The Media’s Medium study, which uses data from Nielsen Media Research, shows that entertainment and media companies accounted for 20% of the £690… Continue reading Entertainment And Media Brands Drive Outdoor Growth
Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media. The figures are based on research from Initiative’s offices in 40 countries worldwide. Some figures from the report – released in full this month – were reported… Continue reading Global Advertising To Grow 4.5% In 2003, Says Initiative
In the light of concerns about the impact of war in the Middle East and a resulting fall in adspend, Merrill Lynch has downgraded its 2003 US radio advertising forecasts. As expected, radio revenues in January were up 6% year on year and a similar increase is anticipated for February. However, analysts have cut their… Continue reading US Radio Outlook From Merrill Lynch
Digital television penetration is on target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC). The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year. This… Continue reading UK Digital TV Penetration Could Overtake Internet, Says ITC
Analysts are still unsure as to the impact that the looming conflict in the Middle East will have on the advertising world. Contrasting pronouncements allied to a ‘wait and see’ mentality have only muddied the waters and it is this general sense of uncertainty which is acting as a restraint on growth. Last week, stronger… Continue reading INSIGHTanalysis: War And The Ad Economy
Channel 4 is believed to be considering the launch of a new free-to-air digital television channel for older viewers, in an attempt to cash in on the success of the recently unveiled Freeview platform. Reports suggest that Channel 4, which already operates pay-TV channels E4 and FilmFour, is looking at the possibility of launching a… Continue reading Channel 4 Considers New Free Digital TV Offering
Online travel sales in Western Europe increased by 53% during 2002, according to the latest research from the Centre for Regional and Tourism Research. The Danish-based organisation estimates that online travel and tourism was worth â‚Ź7.3 billion last year, equivalent to 3.5% of the total market. Air tickets are by far the most popular purchase… Continue reading European Online Travel Sales Hit €7 Billion In 2002
UK publishing group, Highbury House Communications, was seen in focus yesterday after announcing plans to buy Cabal Communications, which publishes Front, The Real Homes Magazine and Procycling, for around £10 million (see Highbury House To Buy Cabal Comms, As Profits Rise 9%).The group also announced a 9% rise in its own adjusted pre-tax profits for… Continue reading Sharewatch: Highbury House Boosted By Acquisition Plans
The Daily Mail & General Trust has expressed satisfaction with turnover in the first half of its current financial year but warned that the political and economic climate was fostering uncertainty in some of its markets.In a trading statement issued today, DMGT said that growth of 2.4% was achieved in the five months to February… Continue reading DMGT Sends Out Mixed Messages In Trading Update
