Despite heavy promotion by broadcasters and cable companies, interactive television (iTV) is yet to have the impact envisaged and will generate no more than €18 billion across Europe by 2007, according to a new report from Forrester Research.The UK currently leads the way with regard to interactive TV but consumers and advertisers remain unconvinced about… Continue reading Limited Growth Forecast For iDTV
Mobile phone sales increased by 14% in the final quarter of 2002 as consumers were attracted to the new generation of handsets, many of which feature colour screens and cameras.Also On MediaTel Insight Today…AAAA Chief Upbeat On Ad OutlookDespite the prospect of war and fears of a double-dip recession, there was a general mood of… Continue reading MediaTel Insight: Worldwide Mobile Sales Up 6% In 2002
Carlton and Granada’s proposed £2.6 billion merger to form a single ITV company (see Carlton And Granada Enter Advanced Merger Talks) is due to be referred to the competition commission this week for a full enquiry. The decision by the Department of Trade And Industry, which has been expected for some time, will end hopes… Continue reading Full Scrutiny Of ITV Merger Looks Inevitable
The Government’s plans to relax the media ownership regulations to allow major newspaper groups to buy Channel Five could face defeat in the House of Lords, according to influential Labour peer, David Puttnam. In an interview with the Financial Times, Lord Puttnam warned the Government that up to 60 Labour peers could rebel against the… Continue reading Puttnam Warns Of Defeat Over Channel Five Ownership
The research and information company Taylor Nelson Sofres has announced a 12% rise in annual profits and is confident of further growth following a bright start to 2003. The group saw turnover, including joint ventures, increase by 6.2% to £618.9 million in 2002. As a result, TNS has now overtaken the WPP subsidiary Kantar to… Continue reading Taylor Nelson Sofres Achieves ‘Creditable’ Results In 2002
Profits at Interpublic fell by almost 80% during 2002 as market conditions took their toll at the world’s second largest advertising group. Earnings were down to $20.3 million from $96.4 million in 2001 largely as a result of weakness at McCann-Erickson WorldGroup where $1.26 billion worth of business was lost last year. Interpublic now faces… Continue reading Interpublic Sees Earnings Plummet In 2002
Vivendi Universal yesterday announced record losses of €23.3 billion for 2002 but senior management has expressed confidence that the worst of the crisis is now over. The loss ranks as the largest in French corporate history, eclipsing the €20.7 billion deficit reported by France Télécom earlier this week. Total revenues rose by 4% to €28.7… Continue reading Vivendi Left Reeling By Staggering Losses
ITV partners, Carlton and Granada, were both seen recovering after yesterday’s losses, market watchers cited continued rumours of Apax Partners putting in a bid for parts of the companies ahead of their planned merger (see Venture Capitalists Eye Carlton And Granada). The stocks were seen up 0.32% and 0.48% respectively.WPP was also seen in focus,… Continue reading Sharewatch: Carlton And Granada Rise On Apax Rumours
Van Wagner, the outdoor advertising group, has secured the national contract for all of Network Rail’s bridges from incumbent Maiden Outdoor.The 15-year deal represents a significant step forward for Van Wagner, which has previously focussed on premium London-based sites.Network Rail maintains thousands of railroad bridges across the country and the partnership will allow Van Wagner… Continue reading Van Wagner Secures 15-Year Deal With Network Rail
Cinema advertising group, Pearl & Dean, has secured Renault as the sponsor of a nationwide promotional campaign to promote French cinema in the UK.The campaign, which was negotiated by Ryan Sandilas at Carat sponsorship, has been developed in association with the Institut Français and Unifrance to run across a range of British UGC cinemas.The deal… Continue reading Pearl & Dean Secures Renault For French Film Sponsorship
