National sports radio station talkSPORT has secured Siemens as the £250,000 sponsor of its evening drivetime show with Richard Kaufman.The deal, which begins this week, will see sponsored daily features appear on the weekday show, as well as competitions to win tickets to Premiership football matches. Branded programming will also run on the station, giving… Continue reading TalkSPORT Secures Siemens As Drivetime Sponsor
Cordiant Communications has confirmed that it has entered into negotiations to sell a number of Australian assets including the advertising agency George Patterson Bates. It was reported last week that Cordiant was discussing a £40 million deal with Pacific Equity Partners, a private equity firm with links to David Hearn, Cordiant’s new chief executive (see… Continue reading Cordiant Prepares To Sell Australian Assets
Following a week of high-profile sponsorship deals, which saw the Network Chart Show secure a multimillion pound tie-in with Woolworths (see Woolworths Signed As New Chart Show Sponsor), Media Planning Group’s Denise Turner discusses the pros and cons of broadcast sponsorship in the changing media landscape.Last week it was reported on MediaTel NewsLine that that… Continue reading NewsLine Column: Is Sponsorship The Silver Lining?
Worldwide advertising network, Grey Global Group, has reported that revenues for 2002 were essentially flat when compared to 2001, despite a 10.5% rise in the fourth quarter. This came principally from the company’s North American operations. The company said that full-year increases for its US operations were offset by poorer figures coming from the international… Continue reading Grey Global Shows Strong Q4, Flat Full Year 2002
ITV1 has proved it can still deliver mass-market audiences to advertisers after last night’s Living With Michael Jackson – A Tonight Special, drew an average of 14.1 million viewers to the channel.According to unofficial overnight figures from BARB, the special one-off documentary, which was broadcast between 9pm and 10.50pm, provided ITV1 with a 51.3% audience… Continue reading Michael Jackson Attracts 14 Million To ITV1
There is a widely held perception that the world wide web will have a profound long-term effect on leisure time habits. This appears to be confirmed by the February 2003 Internet Report from the UCLA Center For Communication Policy which identifies a decline in offline shopping and TV viewing among online users. The study revealed… Continue reading Internet Responsible For Lifestyle Changes, Says Study
Maiden Outdoor has expanded its portfolio of Irish poster sites, with the acquisition of a number of ad panels from National Outdoor Displays.The deal, which was finalised last Friday, valued the sites at £166,700 and will see National Outdoor receive 30,000 ordinary shares in Maiden, as well as £102,902 in cash for the sites.Earlier this… Continue reading Maiden Expands Portfolio Of Irish Poster Sites
US radio revenue rose by 6% across the course of 2002, in a recovery that is described as ‘remarkable’ by the Radio Advertising Bureau (RAB). According to figures just released by the RAB, national spend rose by 13% over 2001, whilst local was up by 4%. The Bureau says that the figures also represent a… Continue reading US Radio Revenue Grows 6% In 2002
Merrill Lynch has revised down its forecasts for the growth of digital television (DTV) penetration in the UK, after the number of customers declined for the first time in 2002 following the closure of ITV Digital. The financial struggles of cable companies, NTL and Telewest Communications, have also stunted growth of the sector.Merrill is forecasting… Continue reading Merrill Lynch Revises Down DTV Growth Forecasts
Almost one-third of US broadband households are interested in purchasing a home networking product this year, according to new research from Parks Associates. Broadband Access @ Home III, a national survey of internet usage, revealed that 28.2% of broadband subscribers are likely to adopt a home network in the next year. This system allows multiple… Continue reading Home Networking Set For Major Growth
