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US radio revenue rose by 6% across the course of 2002, in a recovery that is described as ‘remarkable’ by the Radio Advertising Bureau (RAB). According to figures just released by the RAB, national spend rose by 13% over 2001, whilst local was up by 4%. The Bureau says that the figures also represent a… Continue reading US Radio Revenue Grows 6% In 2002

Merrill Lynch has revised down its forecasts for the growth of digital television (DTV) penetration in the UK, after the number of customers declined for the first time in 2002 following the closure of ITV Digital. The financial struggles of cable companies, NTL and Telewest Communications, have also stunted growth of the sector.Merrill is forecasting… Continue reading Merrill Lynch Revises Down DTV Growth Forecasts

Almost one-third of US broadband households are interested in purchasing a home networking product this year, according to new research from Parks Associates. Broadband Access @ Home III, a national survey of internet usage, revealed that 28.2% of broadband subscribers are likely to adopt a home network in the next year. This system allows multiple… Continue reading Home Networking Set For Major Growth

Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing.The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the internet… Continue reading Research Predicts Rise In New Media Spend During 2003

Merrill Lynch has revised down its forecasts for the growth of digital television (DTV) penetration in the UK, after the number of customers declined for the first time in 2002 following the closure of ITV Digital. The financial struggles of cable companies, NTL and Telewest Communications, have also stunted growth of the sector. Merrill is… Continue reading Freeview Moves In On Multi-Channel Sector – Merrill Lynch Long-Term Forecasts

Radio’s share of daily media consumption has increased to 32%, ensuring that it remains the second most consumed media behind TV, according to new research from the Radio Advertising Bureau (RAB).The Radio Days 3 study shows that radio listeners spend around 3.3 hours tuned in to the radio on an average weekday. This is about… Continue reading Radio Increases Share Of Daily Media Consumption

The digital terrestrial service Freeview is set to provide strong competition for BSkyB and by the end of the decade will have overtaken cable in terms of household penetration. That is according to the latest DTV forecasts from Merrill Lynch.Also On MediaTel Insight Today…US Radio Revenue Grows 6% In 2002 US radio revenue rose by… Continue reading MediaTel Insight: Freeview Moves In On Multi-Channel TV

New research from the London Business School questions some of the fundamental assumptions behind television advertising, by claiming that viewers rarely watch adverts during commercial breaks.The study, which was conducted by assistant professor of marketing, Mark Ritson, shows that viewers will do almost anything during a commercial break, except watch television.Ritson identifies two phenomenon, the… Continue reading TV Viewers Rarely Watch Adverts During Commercial Breaks

The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found BSkyB’s Lead In UK Pay-TV Market Extends – Merrill Lynch Long-Term Forecasts.… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February 2003

Media@BAA, the media owner of BAA airports, is launching a campaign to promote the benefits of advertising within the airport environment.The direct mail campaign has been created by Brandhouse WTS to inform UK marketing directors of the range of advertising and sponsorship opportunities available in and around airports.These include airport-terminal advertising, outdoor sites, departure-lounge brand-experiences… Continue reading BAA Promotes Airport Advertising To Marketing Directors