Viacom Brand Solutions (VBS), which handles sales for Viacom-owned MTV and VH1, is expanding into third party sales and is to take on the recently launched E! Entertainment channel.The deal, which will see VBS take charge of E!’s commercial airtime and sponsorship, represents the first time that the sales house has represented a channel that… Continue reading Viacom Makes First Move In To Third Party Sales
It seems that the most common phrase emanating from advertising prognosticators at present is ‘cautious optimism’. This could be a brave euphemism for hoping for the best in continuing weak conditions, or it could be a reluctance to get excited about the fact that figures are looking up (just in case they start to fall… Continue reading INSIGHTanalysis: Media Healthcheck – January 2003
After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA.The findings show that television companies are taking steps to introduce programming… Continue reading Interactive TV Here To Stay, Says IPA Report
The latest IPA Industry Census shows that smaller agencies appear to have escaped the brunt of last year’s downturn, increasing the size of their workforce during 2002. According to the report, small and medium sized agencies experienced a respective 4% and 5% increase in the number of people they employed last year, compared to large… Continue reading IPA Census Brings Good News For Smaller Agencies
Mobile marketing company, 12Snap, has bolstered its senior management team with the promotion of Matt Cotton to the role of director of sales.Cotton will head up customer acquisition activities for the company and will lead a dedicated business development team. In his previous role as commercial director, Cotton helped to launch 12Snap’s media sales division… Continue reading 12Snap Promotes Cotton To Director Of Sales Role
Total US magazine advertising revenue rose by 9.5% year on year during January, to close at $883.5 million, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for January was up 4.8% to 12,483. Eleven of the twelve major advertising categories revenues rise over January 2002. Notable gains… Continue reading US Magazine Revenues Rise By 9.5% In January
The National Magazine Company is to reissue Audit Bureau of Circulation figures for nine of its titles, including Esquire and Good Housekeeping, after infringing the strict rules that govern bulk sales.The news comes just two weeks before the release of the July to December 2002 ABC magazine audit figures, meaning that media planners and buyers… Continue reading NatMags To Reissue ABC Figures
The number of US mobile data subscribers is expected to top 12.5 million by the end of this year and a new survey from Parks Associates has shown that there is now considerable enthusiasm for the services on offer. As part of its latest Broadband Access @ Home report, the market research and consulting firm… Continue reading Mobile Data Finding Favour In The US
Trinity Mirror is believed to have been in talks with venture capitalists Apax Partners and Candover about a possible £1.3 billion bid for the newspaper group.Reports suggest that Trinity Mirror chairman, Sir Victor Blank, met with Apax Partners and Candover to discuss an offer for the company late last year. However, the talks are not… Continue reading Trinity Mirror Rumoured To Have Received Take-Over Bid
The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found BSkyB’s Lead In UK Pay-TV Market Extends – Merrill Lynch Long-Term Forecasts.… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February 2003
