Nightfly, the Diageo backed mobile marketing company, is launching the UK’s first monthly research project to investigate young people’s attitudes towards mobile services.The Mobile Monitor study, which will be conducted by Simons Priest Associates, is intended to enable brand owners to gain a greater insight into the importance of mobile applications and their interaction with… Continue reading Nightfly Launches Major Mobile Research Study
BSkyB and BT are currently under investigation for alleged anti-competitive behaviour over a joint satellite TV and internet marketing push.Telecomms regulator, Oftel, launched the investigation into a promotion offering discounts to Sky customers subscribing to the BT Broadband service (see BT Teams Up With Sky For Cut Price Broadband Promo), following an official complaint from… Continue reading BSkyB And BT Probed Over Joint Marketing Campaign
The controversial TV ad for Wrigley’s X-cite chewing gum, which features a man regurgitating a dog, has been taken off air following a record number of complaints from viewers.The ad prompted over 660 complaints to the ITC in its first ten days on air, with outraged parents claiming it had distressed their children.Wrigley’s has apologised… Continue reading Dog Breath Ad Ditched As Complaints Rise
The latest NRS figures for the six months to January 2003 reveal a relatively static period for overall national newspaper readership, which rose by 1.3% year on year to 66.8 million.Increasing coverage of the impending war with Iraq appears to have had a positive effect on the readership of broadsheet newspapers, with the majority of… Continue reading NRS National Newspaper Round-Up – January 2003
The Walt Disney Company is planning to take advantage of the relaxed radio ownership regulations to be brought in under the Communications Bill (see Government Confirms Relaxation Of Radio Ownership Rules), by launching a national radio network for children.Reports suggest that the company intends to create a £50 million network of 24-hour regional radio stations,… Continue reading Disney To Launch Children’s Radio Network In UK
The latest NRS figures for the six months to January 2003 reveal a relatively static period for overall national newspaper readership, which rose by 1.3% year on year.Increasing coverage of the impending war with Iraq appears to have had a positive effect on the readership of broadsheet newspapers, with the majority of quality titles experiencing… Continue reading NRS National Newspaper Round-Up – January 2003
Pan-European broadcaster, RTL Group, has reduced its losses from €2.5 billion in 2001, to just €56 million last year, according to the company’s year-end financial results released today.The results were ahead of expectations from analysts at Merrill Lynch, due to a significant outperformance in television and radio. The broker says that losses at the UK’s… Continue reading RTL Cuts Losses And Ulster Outshines ITV Giants
Britain is leading the world in the development and adoption of digital television, with 34% of homes now subscribing to the platform but penetration levels vary considerably throughout Europe, according to a new report from Screen Digest.Also On MediaTel Insight Today…Five Not For Sale, Says RTL ChiefGerhard Zeiler, the new chief executive of RTL, today… Continue reading MediaTel Insight: DTV Europe Remains A ‘Distant Dream’
Viacom Outdoor has secured SE Johnson’s Glade brand as the six-figure sponsor of Earl’s Court Tube station, in a deal designed to coincide with the Ideal Home Show.The sponsorship, which was arranged through Viacom Outdoor’s special projects team, will use a range of ad formats including long-postings, 4-sheets, 6-sheets, 12-sheets, window vinyls and escalator panels… Continue reading Earl’s Court Tube Station Transformed Into Glade
The UK is set to lead any European advertising recovery this year, with growth of 2.3% forecast by the Ad Barometer report from OMD France and Interdeco. In second position behind the UK, will be France, which is predicted to see advertising spend rise by 1.6%, according to reports. Overall, though, recovery is expected to… Continue reading UK To Lead European Advertising Growth, Finds Survey
