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The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found BSkyB’s Lead In UK Pay-TV Market Extends – Merrill Lynch Long-Term Forecasts.… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February 2003

Media@BAA, the media owner of BAA airports, is launching a campaign to promote the benefits of advertising within the airport environment.The direct mail campaign has been created by Brandhouse WTS to inform UK marketing directors of the range of advertising and sponsorship opportunities available in and around airports.These include airport-terminal advertising, outdoor sites, departure-lounge brand-experiences… Continue reading BAA Promotes Airport Advertising To Marketing Directors

Carlton and Granada’s proposed £2.6 billion merger is expected to be referred to the Competition Commission this week by the Office Of Fair Trading.The two broadcasting giants agreed the terms of the deal last October following months of speculation about the future of the ITV Network (see Carlton And Granada Enter Advanced Merger Talks).It is… Continue reading ITV Merger Set For Competition Commission Referral

Media Audits has appointed Tony Reardon to head its international marketing and communications operations.Reardon, who has been involved in media and marketing for 20 years, has been working for Media Audits on a project basis for over six months, driving the rebranding and repositioning of the group (see Media Audits Appoints New UK Head). He… Continue reading Reardon To Drive International Marketing At Media Audits

Carlton and Granada’s proposed £2.6 billion merger is expected to be referred to the Competition Commission this week by the Office Of Fair Trading. The two broadcasting giants agreed the terms of the deal last October following months of speculation about the future of the ITV Network (see Carlton And Granada Enter Advanced Merger Talks).… Continue reading ITV Merger Set For Competition Commission Referral

Woolworths has been signed as the multimillion sponsor of the Network Chart Show, in what is thought to be the biggest sponsorship deal in British radio history.The two-year agreement, which was signed with Capital Radio Group’s commercial division on behalf of Network Chart Ltd, begins this Sunday when the Woolworth’s Hit 40 UK will be… Continue reading Woolworths Signed As New Chart Show Sponsor

After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA. The findings show that television companies are taking steps to introduce… Continue reading Interactive TV Here To Stay, Says IPA Report

Megaposter is launching three new giant banner sites in Liverpool in an attempt to capitalise on the increasing popularity of the city as a day trip designation.The first two sites measure over 200 square metres and are located in Williamson Square and The Cavern Quarter. The third and largest of the sites measures 352 square… Continue reading Megaposter To Launch New Giant Banners In Liverpool

Entrants to the MediaTel Group charity Sports Quiz in aid of Whizz-kidz now have an additional chance to win a pair of tickets to see England v South Africa at Lords in August, courtesy of Channel 4.All you need to do is predict the highest total number of runs scored by any team in a… Continue reading MediaTel Group Sports Quiz – Win Test Match Tickets

ITV1’s share of viewing closed 2002 down by 2.6% points on the year before, whilst the multi-channel sector saw its share rise by 2.4% points, according to figures from BARB.ITV1’s average share of all TV viewing was 24.1% in 2002, down from 26.7% in 2001. Its primary rival, BBC1, saw its share fall by 0.7%… Continue reading Insight Analysis: ITV1 Share Further Eroded In 2002