More Uk articles

The UK radio sector underperformed in 2002 as compared to the UK television and US radio markets, according to analysts at Merrill Lynch. The broker says that the UK radio sector grew by around 2.5% in revenues in 2002, whilst the UK TV sector saw revenues rise by around 4.1% overall (although ITV dropped by… Continue reading UK Radio Underperformed TV In 2002, Says Merrill Lynch

Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators.This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18% growth… Continue reading WAP Services Go From Strength To Strength In December

Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators. This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18%… Continue reading WAP Services Prove Popular In December

Woolworths has been signed as the multimillion sponsor of the Network Chart Show, in what is thought to be the biggest sponsorship deal in British radio history.The two-year agreement, which was signed with Capital Radio Group’s commercial division on behalf of Network Chart Ltd, begins this Sunday when the Woolworth’s Hit 40 UK will be… Continue reading Woolworths Signed As New Chart Show Sponsor

After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA. The findings show that television companies are taking steps to introduce… Continue reading Interactive TV Here To Stay, Says IPA Report

Megaposter is launching three new giant banner sites in Liverpool in an attempt to capitalise on the increasing popularity of the city as a day trip designation.The first two sites measure over 200 square metres and are located in Williamson Square and The Cavern Quarter. The third and largest of the sites measures 352 square… Continue reading Megaposter To Launch New Giant Banners In Liverpool

Entrants to the MediaTel Group charity Sports Quiz in aid of Whizz-kidz now have an additional chance to win a pair of tickets to see England v South Africa at Lords in August, courtesy of Channel 4.All you need to do is predict the highest total number of runs scored by any team in a… Continue reading MediaTel Group Sports Quiz – Win Test Match Tickets

ITV1’s share of viewing closed 2002 down by 2.6% points on the year before, whilst the multi-channel sector saw its share rise by 2.4% points, according to figures from BARB.ITV1’s average share of all TV viewing was 24.1% in 2002, down from 26.7% in 2001. Its primary rival, BBC1, saw its share fall by 0.7%… Continue reading Insight Analysis: ITV1 Share Further Eroded In 2002

UK Radio Underperformed TV In 2002, Says Merrill LynchThe UK radio sector underperformed in 2002 as compared to the UK television and US radio markets, according to analysts at Merrill Lynch.Hi-Tech Publishing Market Ad Volumes Dip 13% In DecemberThe US hi-tech business to business publishing sector saw its advertising page volumes decline by 13.4% in… Continue reading On MediaTel Insight Today…

The ASA is using the full extent of its power and is referring marketing consultancy, The J Partnership, to the Office Of Fair Trading (OFT) for its part in a misleading direct mail campaign.This is the first time that the ASA has referred a marketing agency to the OFT, and is a re-iteration of the… Continue reading ASA Uses Full Force Against Marketing Agency