After helping many brands over the years develop their HOWs, Perfect Storm’s Dan Svikis has become attuned to the red flags that may signal it’s missing from that vital layer of comms planning.
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The brief – The Media Leader’s daily round-up of media news.
EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
Acast and Little Dot Studios have joined forces to enable creators to unlock new revenue streams and to allow advertisers access to premium, dynamic, targeted video ads on YouTube.
It may be a ‘fallow year’ for major women’s sport tournaments in 2026, but that shouldn’t stop brands from getting behind the female sporting ecosystem, says EssenceMediacom’s EMEA sports & sponsorship director.
Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
The brief – The Media Leader’s daily round-up of media news.
Brand safety blocking technology prevents up to 40% of high-quality news inventory from running ads. Bountiful Cow looks at what happens when the blockers are removed.
Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.