The company, which helps manage $8 billion in subscription transactions annually, has launched AI agents focused on subscriber retention, product and offer creation, and customer support.
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BBC iPlayer remains the primary destination for long-form content, but its general manager Kerensa Samanidis outlines a willingness to meet digital audiences off BBC services.
The solution addresses Gen Z viewing habits and could be used to create self-challenger streaming services aimed at this demographic.
Welcome to the Brief, The Media Leader’s round-up of media news.
The industry body for commercial radio has published its response to the Government’s Green Paper consultation, highlighting strong public opposition and the negative economic impact of advertising on the BBC.
Non-transparent policies dressed up as ‘outcomes’ delivery and measurement, wrapped up in bundled packages that only the agencies themselves understand and control, will not provide what advertisers need, writes Nick Manning.
Kimberly-Clark’s Christof Baer from the ISBA Media Leaders group wants to turn talk into action and progress effectiveness.
‘Signals in the Noise 2’ identifies two core problems for advertisers as they embrace proprietary data: incomparability and short-termism.
Welcome to the Brief, The Media Leader’s round-up of media news.
The effectiveness case hasn’t failed. It’s just stopped being the right answer to the question clients are actually asking amid an international energy crisis.