Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
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Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.
Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?
Could Labour campaign to overturn Brexit at the next election? The numbers add up and the UK press can be influential, explains Ray Snoddy.
The failures behind the launch of Sky Sports’ Halo channel highlight what it really takes to build a social community that feels alive, authentic, and participatory, says BBD Perfect Storm’s chief innovation officer.
Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.
A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.
In the opening session of the Future of TV Advertising Global 2025, Richard Broughton delivers a whistle-stop-tour of who the winners and losers are in an increasingly consolidated market.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
People turn to coaching for myriad reasons, but learning to think independently and ask open questions is a skill set that will benefit any leadership role and help develop your teams.