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Brands need to stop fighting to be noticed and start fighting to be remembered, says JOAN London’s executive creative director.

Welcome to the Brief, The Media Leader’s round-up of media news.

The Young Leaders propose four practical actions to drive awareness and to build sustainability into core of business operations.

Government is creating new legal powers to take immediate action on policies such as an under-16 social media ban, restrictions on infinite scrolling, and forcing chatbot providers to abide by the Online Safety Act.

More than three decades after it was last held in Marseille, France, the World News Media Congress will return in June 2026, amid profound structural change in the global news industry. 

Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.

Welcome to the Brief, The Media Leader’s round-up of media news.

Global OOH planning can quickly become fragmented. Stick to some basic principles, says the founder of Qube OOH. 

To mark the UK’s National Apprenticeship Week (9-15 February), a graduate of WPP Media’s apprenticeship programme, Thrive, shares his experiences.

Black-box platforms offer nothing but short-term noise, no learning, no conversations, no loyalty, and no meaningful audience understanding. A renewed focus on cost per acquisition is required, says DAC UK’s managing partner.