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Generative AI hasn’t just changed what people search for; it’s changing how they discover, evaluate, and decide, as a new study from the7stars shows. 

Following along on The Media Leader’s liveblog for coverage of the Future of TV Advertising Global live on the 9th and 10th December.

The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.

Rituals can turn passive consumption into a ceremony. Ads and brand experiences that nurture them might become fixtures in people’s emotional lives, says Simon Carr.

In a crowded Christmas ad market, more brands are realising that being remembered for creative storytelling is the prerequisite for being loved, says the UK MD of Happydemics.

WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

Year-to-date, total box office gross has surpassed £965m, running 2% ahead of 2024 and 1% behind 2023. November box office for the UK and Ireland totaled £85m, a 33% decline from last November against a challenging comparable.

The transaction, valued at $82.7bn (including debt) is expected to close by Q3 2026, after Warner Bros Discovery carves out its linear TV businesses into a new company, Discovery Global.

The brief – The Media Leader’s daily round-up of media news.