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Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Talon’s Priya Johal takes us through her daily routine.
Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each
Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
Welcome to the Brief, The Media Leader’s round-up of media news.
Discovery is not a “nice-to-have” layer on top of TV content; it is increasingly the product, writes NAGRAVISION’s Tim Pearson.
Publicis and The Trade Desk seem to be arguing about hidden fees. It is actually a battle over who controls programmatic spend.
In an exclusive interview, The Media Leader unpicks the business strategy behind Goalhanger’s success and reveals what makes it unique.
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
How can news media be both trusted and disposable? The answer is uncomfortable, says the chair of The News Alliance. Trust is being acknowledged rhetorically but ignored commercially.