The Ventura platform will not sell its own inventory — not even home-screen ads. The pitch to content owners is: you can trust us not to compete, so share more data to help us all thrive.
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Bauer Media Advertising’s Simon Kilby predicts how AI will support some key media trends over the next five years.
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With new LHF ad restrictions less than a month away, The Media Leader explores how different channels are preparing for the change and how they will be affected.
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From Jimmy Kimmel’s suspension to reinstatement, the US’s first amendment is under fire as business interests appear to take precedence.
The Media Leader introduces the quarter-finalists of the return of Media Mind.
Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.
Digital ad revenue totalled £18.7bn in H1 and is expected to grow 10% annually in 2025 and 2026, reaching £45bn by next year.
Content unseen might as well not exist. Discovery must become meaning-driven or audiences will flow to AI assistants, apps and creators, taking loyalty and value with them.