The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.
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Advocating for equality, men aren’t just supporting women; they are advocating for a more resilient industry and a more sustainable way of working.
Following the launch of dentsu’s Brand Reset project, Lumen’s Mike Follett asks why short-termism persists and looks at how the agency is embedding long-term thinking into its planning.
Year-to-date box office is tracking 8% ahead of last year after Q1, with admissions similarly up 7%. Revenue from cinema ad sales house DCM also grew 7% during the quarter.
In the digital age, physicality still counts. We need to remind ourselves that we live in a physical world by designing for senses such as texture, sound and resistance. It’s what youth generations crave.
Mark Frain says Australian TV is on course to lose $200M of ad budget in the next two years but can turn that into a $200M inflow with better measurement and lower friction trading.
The company already offered ad exposure data for linear broadcast TV so now provides planners with a holistic view of campaign reach on Samsung smart TVs. The insights will help boost incremental reach.
Richard Broughton at Ampere Analysis explains the business rationale behind the wave of new distribution partnerships and M&A activity in TV.
Matthew Henick at The Trade Desk argues that when CTV OS providers have their own content and ad inventory it creates a conflict of interest with publishers and audiences.
As broadcasters look to unify fragmented ad sales and inventory across linear and digital channels, tvbeat’s founder & CEO Robert Farazin, outlines how automation and data-driven intelligence enable a true Total TV proposition. This presentation to The Future of TV Advertising Sydney in March explains the impact on campaign reach and operational efficiency, and how… Continue reading Total TV: The commercial blueprint for unified sales, yield and growth