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Sports piracy is likely to be the third largest revenue stream for organised crime groups after drug smuggling and people trafficking, according to the Sports Rights Owners Coalition. Rights holders want governmental action to help shut down illegal streams faster.
The Daily Mail’s ire turned on the advertising industry recently, claiming that black people are over-represented in British ads. What lies behind “the woke fantasies of ad-land?”
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is TV.
Marketers risk “doing less with less” as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
Taylor Swift chose to promote her new album on five UK radio stations. For a star who could have chosen any means, why choose radio?
The Media Leader introduces the quarter-finalists of the return of Media Mind.
Media planning can feel like an elusive practice to those outside of agencies, so The Media Leader wanted to get a peek at what a standard day looks like. Here is what Mediahub’s Pranjali Gaonkar daily diary looks like.
We are showing improvement at asserting what is unacceptable in the workplace, but we must become better at healing rifts and moving on with everyone intact.
A 5,000-strong consumer study by MTM has revealed that Samsung smart TV home screen ads generate a 10% uplift in purchase intent among exposed viewers. The data coincides with the news that Samsung has made this non-interruptive inventory available to brands outside the content and gaming verticals for the first time.