Director general Simon Michaelides said advertisers “do not want to appear next to or near to harmful content, or inadvertently monetise it,” and that Isba would “continue to constructively challenge” social media platforms.
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The platform called Stagwell Search+ which aims to provide a solution to make the transition from traditional search engines to AI search experiences more seamless for brands.
Most brands work with creators, and yet many under-invest proportionally in Creator Ads. Meta’s Pete Buckley offers three fixes for turning creators into a high-performance growth engine.
Listed European broadcasters are priced as though decay is inevitable. However, it doesn’t tell the full story, says media analyst Ian Whittaker.
Welcome to the Brief, The Media Leader’s round-up of media news.
WACL and The Marketing Academy Foundation’s Lianre Robinson breaks down the latest IPA Census figures and what they mean for progress and regress within the advertising industry.
In a twist of fate streaming giant Netflix has stepped away from the battle for Warner Bros Discovery after rival Paramount Skydance made a final offer totalling £83.4bn.
Social has dismantled the linear journey of cinema marketing, with creators playing a major role in reshaping it.
Seedtag’s UK MD and international head of agency, Marko Johns, is next up to answer our probing and quick-fire Leading Questions.
Welcome to the Brief, The Media Leader’s round-up of media news.