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Total marketing budgets likewise remained flat in the Golden Quarter, with cost pressures, muted economic activity and budget constraints cited as reasons for the lack of growth.
If we don’t fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.
As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains.
Experts from Sky Media, WPP Media, OMD UK and more spoke to The Media Leader to discuss what strategies can be taken to make TV more future-facing.
Nine in 10 British adults now say journalism is “important to society today” — up 20% from the year before — but publishing leaders have expressed concern over declining referral traffic and political attacks.
Welcome to the Brief, The Media Leader’s round-up of media news.
In the wake of an ICE officer’s killing of Renee Good, the Trump administration flooded the zone with easily verifiable lies. US and UK news media took the bait anyway.
The IPA’s Gwyn March looks back over her career and picks out six ways agency staff training has evolved in the 25 years since the IPA training and qualifications programme was introduced.
Consumers love AI, just not when brands use it to replace ‘soul’. So how do you navigate this complex ménage à trois?