Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.
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The IPA’s Simon Frazier reflects on his visit to SXSW and how AI is challenging what it means to be human.
Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.