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Measuring the effectiveness of advertising on YouTube lacks local context and is opaque without third-party measurement, Barb argued on a briefing call Tuesday. Its head of insights shared how YouTube data over-indexes dramatically towards young, heavy users on TV sets in the UK.

Three industry leaders pitched their ideas to nurture talent away from London at The Future of Media Manchester.

To celebrate International Podcast Day, The Media Leader team picked their episodes from our podcast. Now’s your chance to catch up if you missed any of these.

Stacy DeRiso discusses what sets her agency apart from competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.

Lantern is exactly the kind of innovation broadcasters need to protect and grow their businesses and get back into the room with advertisers.

If we’re to bring everyone along as part of the AI revolution, more people need to be equipped with the skills to use AI tools confidently and effectively.

There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.

CPD brings real business results. Here’s how to measure CPD’s value to show that it’s more than a perk or luxury. 

New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report’s authors unpack why and what can be done to improve media effectiveness.

Algorithms are today’s casting directors, so offer them better auditions. Use the ‘Hook → proof → trust’ formula to find the right people for your brand.