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Online listening has recorded a record share of of 29.8%, according to the latest Rajar figures. 

Linear-like control of streaming ad pods is the latest technology to blur the lines between linear and streaming advertising. Steve Reynolds, CEO at Imagine Communications, believes the final barriers to true Total TV are organisational.

Is the annual performance review facing extinction, or does it still have a role in modern agency workplace culture? 

Should we continue to choose a shared currency of truth? Or do we allow confidence to erode and truth to become negotiable? Barb’s CEO responds to Google’s cease-and-desist. 

Welcome to the Brief, The Media Leader’s round-up of media news.

Welcome to The Media Leader’s live coverage of LEAD 2026, taking place today at the QEII Centre in Westminster. The Advertising Association’s centenary summit, hosted with ISBA and the IPA, brings together over 450 senior leaders from across the political, media and advertising landscape under the theme “Leadership Through Trust”.

Top commercial breakfast programme Heart Breakfast with Jamie and Amanda (Global) grew its weekly reach by 5% year-on-year and saw a 5% quarter-on-quarter increase from Q3 2025, according to the latest Rajar figures. 

Commercial radio has retained its audience in Q4, according to the latest Rajar figures. This quarter also saw records in online listening and audiences tuning into commercial radio for longer. 

Following AA/WARC’s recent advertising spend forecast for January 2026, we look at predicted ad spend by medium for the coming year. AA/WARC forecasts Broadcaster VOD to have the strongest growth (increasing by an impressive 13.8% to £1.7bn). The next best sector is Total Digital, with an increase of 9% in 2026 (£42.8bn). The third best… Continue reading 2026 will be a strong year for BVOD

The rebrand signals the media giant’s strategy to accelerate innovative and data-led OOH infrastructure in the UK and Europe.