Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime.
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Welcome to the Brief, The Media Leader’s round-up of media news.
96% of advertisers are backing audio, now investment needs to follow, writes the president of Bauer Media Audio.
The IPA’s Simon Frazier reflects on his visit to SXSW and how AI is challenging what it means to be human.
Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.
Welcome to the Brief, The Media Leader’s round-up of media news.
The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.
Not-for-profit body, the Media Planning Group (MPG) launches today in partnership with the Account Planning Group. IMA’s director of media explains the initiative’s rationale.