It’s time for holding companies to retrain their people to understand marketing and brand building better, says Mark Palmer.
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The Media Leader summarises three key themes from the past year in the audio space.
Generative AI is playing a more significant role in consumer Christmas shopping this year, but knowing how it fits into the broader retail journey is key to brand success, says Ipsos iris.
Welcome to The Brief for Thursday 18 December, The Media Leader’s round-up of media news.
From hard-hitting investigations of social media safety to thought-provoking op-eds on sustainability and the industry’s flagship events, The Media Leader’s coverage in 2025 sparked important conversations across the industry.
Initiative UK’s chief strategy officer reflects on an inspiring agency day focused on supporting three disability-focused charities.
Jack Benjamin reviews a tumultuous year in TV advertising, full of consolidation and efforts to make TV easier to buy for SMEs.
Ray Snoddy casts his mind back over the past 12 months to pick out the plotlines and politicos that informed his weekly column.
Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.