AI-accelerated, people-powered are just two of the tactics required by audio brands looking to reach the final of this summer’s FIFA World Cup, says Octave’s MD.
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Welcome to the Brief, The Media Leader’s round-up of media news.
Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.
The subtitles are expected to attract a wider audience, including among German-only speaking children of parents who moved from South Asia.
This year will be centred around optimism and growth, with the media giant arguing the “renaissance” of brand building will bring opportunities in OOH.
To understand the disconnect between digital radio’s ROI and its adspend, J-ET’s Oliver Plume examines how the landscape has changed.
AI tech company Veritone is licensing refined video data for up to $1,000 per hour to AI application developers and AI models.
For Audio in Focus week, Bauer Media Advertising MD Simon Kilby discusses why the growing consensus on trusted environments may create ample opportunities for audio.
YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
The latest Expenditure Report betrays a polarised growth picture for the industry, with search and online display formats accounting for 83% of total adspend.